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Case Studies

LRAP Targeted Use Strategies

LRAP is customizable to your enrollment goals. Many institutions market their loan repayment assistance program to pre-qualified groups of students, enabling the college to reach students and families who need the reassurance LRAP provides. Other partners use LRAP as a creative solution for specific areas of enrollment emphasis.

Engaging Unresponsive Prospects

Seattle Pacific University moved 99 students from Admit to Enroll by offering LRAP to a targeted group of prospects who had been unresponsive for 60 days or more. Excited by initial results, Seattle Pacific University expanded their loan repayment assistance program to include all incoming students from families below $150k AGI.

Committed to Addressing Debt Concerns

Keystone College (La Plume, PA) experienced an 13.2% increase in enrollment among incoming freshmen in fall 2017 after partnering with LRAP Association, leading to a projected increase in net tuition revenue of over half a million dollars through graduation.

Moving Prospects Through the Funnel

Cairn University targeted inquiries, applicants, and non-deposited prospects who had not engaged in 30 days or more, adding 17 additional new students. LRAP employs a powerful communication sequence that includes email, postcards, and phone calls.

Promoting Access and Affordability

Newberry College (Newberry, SC) has experienced a game-changing 34.8% enrollment increase among incoming freshmen and transfers in the 2 years since partnering with LRAP, and an 18.9% increase in fall 2017.

Are Prospects Stuck in Your Funnel

LRAP engages stalled prospects by addressing concerns about student and parent debt. You could have dozens of students in your funnel who are stuck due to fear of borrowing. LRAP can give peace of mind to these students, incentivizing them to apply, enroll and graduate.